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E Commerce

7 Powerful Hacks to Boost Conversions on Your Mobile Ecommerce Website

Allen Burt | Posted 04.06.2016 | Business
Allen Burt

Did you know that mobile commerce now accounts for 30% of all US ecommerce sales? That should make it easy to understand why your mobile site isn't just a smaller version of your website. It also makes it clear why you need to take mobile optimization seriously.

Digital Disruption From 3 Very Different Fashion Brands

Kali Kasprzyk | Posted 04.05.2016 | Technology
Kali Kasprzyk

Forget flipping through your Sunday paper to see what department stores are having sales. And no more grabbing Cosmopolitan magazine in the checkout a...

Which Enterprise Ecommerce Platform Solution is Better? Shopify Plus vs. Magento EE.

Allen Burt | Posted 03.25.2016 | Business
Allen Burt

This article originally appeared on the Do It Better blog. The platform you choose for your ecommerce store is critical to your success: If you choo...

5 Ways to Personalize the E-Commerce Shopping Experience

Dorit Sasson | Posted 03.25.2016 | Business
Dorit Sasson

In the online world of shopping, it's only natural that your customers will express concerns or ask questions about the products. Nowadays many e-com...

How to Personalize the E-Commerce Shopping Experience

Dorit Sasson | Posted 03.25.2016 | Business
Dorit Sasson

In the online world of shopping, it's only natural that your customers will express concerns or ask questions about the products.

Top 3 Things You Need to Know about the E-Commerce Space

Dorit Sasson | Posted 03.22.2016 | Business
Dorit Sasson

Every online business is modeled after the e-commerce space. Buying and selling on the Internet is definitely not a new notion. And as a business owne...

6 Tools to Help You Build a Personalized Online Shopping Experience That Converts

Allen Burt | Posted 03.18.2016 | Business
Allen Burt

Did you know that 70 percent of consumers want your ecommerce store to give them a more personalized shopping experience? From product suggestion to personalized ads and emails, customers want to feel like your business knows them.

As Mobile Revolutionizes Commerce, How to Get Most out of Your Users

Yatin Khulbe | Posted 03.18.2016 | Business
Yatin Khulbe

Smartphones and tablets are changing the face of e-commerce landscape. With rapid advancement in the mobile industry, e-commerce platforms have been converted into pocket size marketplace.

Meet Material: The New Commerce Platform For Millennial Entrepreneurs

Leo Welder | Posted 03.17.2016 | Technology
Leo Welder

When high school student Kevin Sproles set out to create an e-commerce platform to help businesses sell goods online, anything was possible. He didn't...

A New Era of Commerce Innovation?

Kali Kasprzyk | Posted 03.11.2016 | Technology
Kali Kasprzyk

With the recent release of Magento 2.0, a lot of buzz has been happening at the Echidna office. As an eCommerce agency, many of our clients not only c...

The E-commerce Entrepreneur Philosophy

Ashley Wright | Posted 03.11.2016 | Business
Ashley Wright

The wave of entrepreneurs within e-commerce is growing like never before - with products easy to source and the ROI great when done correctly this wave is going to continue to grow.

4 Ways to Merge Online and Offline for Retailers

Kali Kasprzyk | Posted 03.08.2016 | Business
Kali Kasprzyk

Google the phrase omnichannel for retailers or online/offline retail strategy. The articles on this topic and stats around it are mind blowing. And still, most retailers don't employ an Omnichannel strategy, and those that do have only touched upon the possibilities which present themselves.

Your Ultimate Payment Gateway Comparison Guide

Allen Burt | Posted 02.26.2016 | Business
Allen Burt

Did you know that 50 percent of online shoppers would cancel their purchase if their preferred method of payment wasn't available?

Florence At The Intersection Of Fashion & Tech

Sissi Johnson | Posted 02.19.2016 | Technology
Sissi Johnson

Florence. Home then to the birth of the Italian Renaissance and now to a "cultural and technological rebirth". The union of the fashion and technology...

3 Technical SEO Basics for Your Online Store to Boost Rank

Allen Burt | Posted 02.17.2016 | Business
Allen Burt

The end goal of your ecommerce website is to make a sale. If you're not making sales, there's a good chance your technical SEO strategy is failing you

Retail Chatter #11

June Haynes | Posted 02.11.2016 | Style
June Haynes

Will luxury travel experiences be competing with luxury brands such as Louis Vuitton, Tiffany's and Hermes? Or is this a trend in fashion like a pair of bell-bottom jeans?

The Impact of Digital Transformation is Way Bigger Than You Think

Anant Jhingran | Posted 02.10.2016 | Technology
Anant Jhingran

As a technologist, I have always discounted marketing hype. Frequently, I hear about "helping enterprises with digital transformation." However, every...

Our Founding Fathers Had the Same Gift-Giving Options as Many Top E-tailers Do Today

Jon Loew | Posted 02.09.2016 | Technology
Jon Loew

Considering how far we've come in buying gifts with e-commerce and mobile orders, many online retailers are still offering customers outdated, centuries-old gift-giving options - a card and some wrapping paper -- presenting a missed opportunity for stronger personal connections and business success.

The Number One Secret to Online Success

Kate Wan | Posted 02.04.2016 | Business
Kate Wan

Building a personal brand depends on developing a relationship and trust with your followers. Defining what it is that makes you unique and being brave enough to show the real you.

3 Ways To Practice The Art of Customer Retention in Your Ecommerce Business

Allen Burt | Posted 02.03.2016 | Business
Allen Burt

Everyone knows that it's cheaper to retain a customer than acquire one, but most companies still focus their efforts on acquisition. It's important to not overlook the art of customer retention if you want your ecommerce business to be a sustainable one.

The 3 Secrets to Building a Brand Purpose That Millennials Trust

Allen Burt | Posted 01.19.2016 | Business
Allen Burt

With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: it's purpose.

3 Updates Your Ecommerce Business Plan Needs Now

Allen Burt | Posted 01.13.2016 | Business
Allen Burt

Business models are a crucial part of any company's success. The standard format of business models have changed over the past few years, from lengthy, detailed documents to concise, informative presentations.

Are These Three Women the Key to Your Business Success?

Kate Wan | Posted 01.13.2016 | Business
Kate Wan

If you have an online business or intend to start one and you overwhelmed by all of the technology and millions of courses being offered I would suggest you start following these women pronto.

2015: High Five to the World

Chandan Joshi | Posted 01.06.2016 | Good News
Chandan Joshi

Bad news outsells good news, making news channels so depressing it's easy to conclude we spent all of 2015 killing each other! Truth is, we managed to move human civilization forward significantly!

Why 2016 Will be the Year We Remember We Love Brick and Mortar

Mona Bijoor | Posted 12.28.2015 | Business
Mona Bijoor

Less than two years ago the predictions for Brick and Mortar were dire, with the CEO of Wayfair writing in the Wall Street Journal that retail needed to "Wake up" to the superior ease, options, and transparency afforded by online shopping.