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E Commerce

A New Era of Commerce Innovation?

Kali Kasprzyk | Posted 03.11.2016 | Technology
Kali Kasprzyk

With the recent release of Magento 2.0, a lot of buzz has been happening at the Echidna office. As an eCommerce agency, many of our clients not only c...

The E-commerce Entrepreneur Philosophy

Ashley Wright | Posted 03.11.2016 | Business
Ashley Wright

The wave of entrepreneurs within e-commerce is growing like never before - with products easy to source and the ROI great when done correctly this wave is going to continue to grow.

4 Ways to Merge Online and Offline for Retailers

Kali Kasprzyk | Posted 03.08.2016 | Business
Kali Kasprzyk

Google the phrase omnichannel for retailers or online/offline retail strategy. The articles on this topic and stats around it are mind blowing. And still, most retailers don't employ an Omnichannel strategy, and those that do have only touched upon the possibilities which present themselves.

Your Ultimate Payment Gateway Comparison Guide

Allen Burt | Posted 02.26.2016 | Business
Allen Burt

Did you know that 50 percent of online shoppers would cancel their purchase if their preferred method of payment wasn't available?

Florence At The Intersection Of Fashion & Tech

Sissi Johnson | Posted 02.19.2016 | Technology
Sissi Johnson

Florence. Home then to the birth of the Italian Renaissance and now to a "cultural and technological rebirth". The union of the fashion and technology...

3 Technical SEO Basics for Your Online Store to Boost Rank

Allen Burt | Posted 02.17.2016 | Business
Allen Burt

The end goal of your ecommerce website is to make a sale. If you're not making sales, there's a good chance your technical SEO strategy is failing you

Retail Chatter #11

June Haynes | Posted 02.11.2016 | Style
June Haynes

Will luxury travel experiences be competing with luxury brands such as Louis Vuitton, Tiffany's and Hermes? Or is this a trend in fashion like a pair of bell-bottom jeans?

The Impact of Digital Transformation is Way Bigger Than You Think

Anant Jhingran | Posted 02.10.2016 | Technology
Anant Jhingran

As a technologist, I have always discounted marketing hype. Frequently, I hear about "helping enterprises with digital transformation." However, every...

Our Founding Fathers Had the Same Gift-Giving Options as Many Top E-tailers Do Today

Jon Loew | Posted 02.09.2016 | Technology
Jon Loew

Considering how far we've come in buying gifts with e-commerce and mobile orders, many online retailers are still offering customers outdated, centuries-old gift-giving options - a card and some wrapping paper -- presenting a missed opportunity for stronger personal connections and business success.

The Number One Secret to Online Success

Kate Wan | Posted 02.04.2016 | Business
Kate Wan

Building a personal brand depends on developing a relationship and trust with your followers. Defining what it is that makes you unique and being brave enough to show the real you.

3 Ways To Practice The Art of Customer Retention in Your Ecommerce Business

Allen Burt | Posted 02.03.2016 | Business
Allen Burt

Everyone knows that it's cheaper to retain a customer than acquire one, but most companies still focus their efforts on acquisition. It's important to not overlook the art of customer retention if you want your ecommerce business to be a sustainable one.

The 3 Secrets to Building a Brand Purpose That Millennials Trust

Allen Burt | Posted 01.19.2016 | Business
Allen Burt

With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: it's purpose.

3 Updates Your Ecommerce Business Plan Needs Now

Allen Burt | Posted 01.13.2016 | Business
Allen Burt

Business models are a crucial part of any company's success. The standard format of business models have changed over the past few years, from lengthy, detailed documents to concise, informative presentations.

Are These Three Women the Key to Your Business Success?

Kate Wan | Posted 01.13.2016 | Business
Kate Wan

If you have an online business or intend to start one and you overwhelmed by all of the technology and millions of courses being offered I would suggest you start following these women pronto.

2015: High Five to the World

Chandan Joshi | Posted 01.06.2016 | Good News
Chandan Joshi

Bad news outsells good news, making news channels so depressing it's easy to conclude we spent all of 2015 killing each other! Truth is, we managed to move human civilization forward significantly!

Why 2016 Will be the Year We Remember We Love Brick and Mortar

Mona Bijoor | Posted 12.28.2015 | Business
Mona Bijoor

Less than two years ago the predictions for Brick and Mortar were dire, with the CEO of Wayfair writing in the Wall Street Journal that retail needed to "Wake up" to the superior ease, options, and transparency afforded by online shopping.

Save Your Ecommerce Business With One Upgrade

Allen Burt | Posted 12.16.2015 | Business
Allen Burt

A common struggle for ecommerce owners is pinpointing the areas where their current ecommerce website is wasting their money. In the majority of our clients this boils down to their use of a legacy platform.

Missed Art Basel Miami? 3 Breakthrough Art Apps You Must Try

Sissi Johnson | Posted 12.10.2015 | Arts
Sissi Johnson

Whether you are an artist, art dealer, aficionado, collector, or even just plain fan (that's okay too), you are in the right place for some valuable i...

How E-Commerce Is Turning Passion Into Revenue Generating Side Businesses

Debbie Gisonni | Posted 12.10.2015 | Business
Debbie Gisonni

A new study on the future of work conducted by Selz reveals the extent to which consumers are seeking out greater personal fulfillment and financial freedom by using technology to set up a business.

Meatless Monday: Allison's Gourmet Delivers Something Sweet for the Holidays

Ellen Kanner | Posted 12.07.2015 | Green
Ellen Kanner

"Being vegan changed my entire world view," says Allison Rivers Samson. But it didn't stop her from loving dessert. "My sweet tooth in the driver's se...

Five Things to Check Post your E-Commerce Website Launch

Amit Bhaiya | Posted 12.01.2015 | Business
Amit Bhaiya

After all the time and money spent on building your new website, one important thing to keep in mind is that the time spent after the launch is just as important as the time spent before. There are several things you should check post-launch to ensure you are on the right path to success.

Which Shopping Cart Software is Crucial for Your E-Commerce Business?

Dorit Sasson | Posted 11.05.2015 | Technology
Dorit Sasson

Let's say you've gotten a memorable site built for your e-commerce business. How are you going to get that site to stand out? The design elements are ...

E-Commerce Shopping Carts: How to Choose the Right Platform

Dorit Sasson | Posted 11.02.2015 | Business
Dorit Sasson

If you engage in e-commerce, you have a shopping cart. A shopping cart is actually a piece of software. Shopping cart basics include: holding items wh...

What You Need to Know for Setting Up a Payment Gateway for Your E-Commerce Store

Dorit Sasson | Posted 11.02.2015 | Business
Dorit Sasson

A payment gateway works as a system to authorize a payment. It is a third party server that communicates payment information to authorizing banks who ...

Do E-Commerce Apps Really Make Money?

Dorit Sasson | Posted 10.29.2015 | Business
Dorit Sasson

Mobile commerce or the process of making purchases from one's mobile - typically a smartphone, has now become the norm of making purchases. To your le...