Christmas has yet to arrive but online sales have already shot through the roof. The biggest shopping season of the year has showed some interesting trends thus far. The past two years an increase in both mobile and tablet use has been noticeably visible with the number of online shoppers dramatically growing.
Social media has revolutionize the way we do business over the past years; social media allows businesses to have a conversation with their customers and not just a one-way flow of information like traditional media allowed. Social media can, however, make or break a business and it needs to be used with care.