E Trade

WATCH: E-Trade Baby Reacts To Stock Market Drop

Posted 10.09.2011

The E-Trade baby is usually a pretty cool customer. He has a confidence that borders on hubris. But even he isn't immune to the pressures facing in...

Lindsay Lohan BANNED From Baby Commercials

Posted 05.25.2011

For all her troubles right now, at least Lindsay Lohan won't be picked on by a baby this weekend. Lohan, who is now facing grand felony theft charg...

Lindsay Lohan SUING E-Trade For 'Milkaholic' Baby Ad

AP | Posted 05.25.2011

AP: MINEOLA, N.Y. - Lindsay Lohan is feuding with the E-Trade babies. The actress has filed a $100 million lawsuit claiming a television ad for the ...

What Do Super Bowl Ads Say?

Eric Shutt | Posted 05.25.2011

Eric Shutt

Super Bowl commercials are iconic American culture. Ads tell us a ton about what's up, right now, and thanks to social media, we can rate and evaluate Super Bowl ads in more ways.

E*Trade Names New CEO, Explores Possible Sale

AP Via BusinessWeek | Posted 05.25.2011

Embattled online broker E-Trade Financial Corp. said Monday it named Chairman Donald Layton, a veteran of JPMorgan Chase & Co., to take over as chief ...

E*Trade's Desperate Ads Crush Stock Again

Silicon Valley Insider | Henry Blodget | Posted 05.25.2011

Here's your quiz for the morning: When a banking and brokerage firm buys ads in national publications assuring customers that they won't suddenly see ...

E*Trade CEO Denies Bankruptcy, Risks Jail Time

Silicon Valley Insider | Henry Blodget | Posted 05.25.2011

E*Trade CEO Mitch Caplan took an admirable and risky step yesterday: He went on CNBC and categorically ruled out bankruptcy. He acknowledged E*Trade's...