And so, we need to push back with a battering ram against the stereotype that Alzheimer's is merely the horrid, inevitable final stage. While the end stage is devastating, the beginning and middle stages become a lonely, painful journey, the long kiss goodbye, which often begins 15 to 20 years before diagnosis. It robs one of self. It infantilizes. Alzheimer's is not your grandfather's disease. It could be your story some day.