The question of what these sweeteners do to our body -- and by what mechanism -- is far from settled, but this study adds to the realization that looking just at calorie counts, without thinking a little more about the actual ingredients, might not be enough to lead to long-term weight control and health.
Personally, I have long thought that whatever the particular merits of breakfast, hieratic zeal as the main course was in fact a rather dubious way to start the day. So it is that I welcomed a new study that purportedly was about debunking breakfast, but was really about debunking dogma for breakfast.
Silly and optimistic as I am, I'm hoping for an end to health claims on foods and supplements. Health claims were introduced in 1994, have been so miserably abused and have become so utterly misleading that it's just time to say goodbye. The other more realistic scenario is that consumers will start rejecting the hype and express their skepticism with their wallets.