In the age of all things social media, we don't get as many requests for stand-alone media campaigns. Which is good... I've never actually recommended...
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Whether on Amazon or any other e-tailer, book descriptions are more important than most authors realize.
When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.
Here's how you can decide which types of news hooks might be right for your book publicity campaign.
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