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Ebuzzing & Teads

(VIDEO) There's a Massive Revenue Upside for Publishers from Video, Beyond the Pre-Roll, Teads' Jim Daily explains

Andy Plesser | Posted 02.01.2015 | Chicago
Andy Plesser

CHICAGO -  For many publishers, creating scale around video production, coupled with  getting those videos watched, is not easy. For advertisers, th...

(VIDEO) Slate Sees Videos on All Its Pages

Andy Plesser | Posted 10.21.2014 | Media
Andy Plesser

Web magazine Slate says it can make up for a lack of opportunities for its video advertisers by turning every text article in to a video ad opportunit...

(VIDEO) Quality Is Key For Branded Content: News Corp's Chopra

Andy Plesser | Posted 10.21.2014 | Media
Andy Plesser

Brands can win an audience for articles and videos they made, even in newspaper websites - if their material is worth consuming, according to a news g...

(VIDEO) Nielsen: Measuring Consumer Engagement is Key

Andy Plesser | Posted 10.18.2014 | Media
Andy Plesser

For marketers to move more money from TV to digital, they need true parity in measurement, says David Hohman, Nielsen's agency solutions EVP  in an i...

(VIDEO) Slate Begins Selling Teads' "inRead" Video Ads

Andy Plesser | Posted 10.15.2014 | Media
Andy Plesser

Slate magazine wants to sell more video ads - it just needs to use text to get there. "What's next is video, video, video - we need to get more video...

(VIDEO) Ebuzzing's Daily: We'll Be 30% Programmatic In Three Years

Andy Plesser | Posted 10.11.2014 | Technology
Andy Plesser

Online video ad technology group Ebuzzing reckons nearly a third of its business will be made up from automated ad trading, as it increasingly creates...

(VIDEO) Ebuzzing & Teads Jim Daily: Publishers' Video Opportunity Is 'Limitless" without the Pre-Roll

Andy Plesser | Posted 10.04.2014 | Media
Andy Plesser

After agreeing to merge this spring, video ad tech firms Ebuzzing and Teads see a big future for publishers out there. "Publishers can put preroll ad...