FSC lists 38 separate standards on its website, and even these get enforced at various levels. For example, FSC has no limits for clear-cutting in countries like Russia and Brazil, whereas the strictest standards are applied in the U.S. What does that mean for consumers?
For businesses, eco-certification labels are a manifestation of two forces. First, a desire to demonstrate responsibility in an easy to understand, shorthand form. And second, creating market differentiation.