iOS app Android app


GE's Ecomagination Turns 10: How a Brand Can Be a Driver for Change

Dr. Alexander Haldemann | Posted 09.16.2015 | Business
Dr. Alexander Haldemann

Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.

Natural Gas No Fit for GE's Ecomagination

Carol Pierson Holding | Posted 05.14.2014 | Green
Carol Pierson Holding

Natural gas delays the transition away from fossil fuels and into a survivable future at a critical moment.

Crash Course in Crowdstorming: An Interview With Shaun Abrahamson

Carrie Yury | Posted 08.24.2013 | Technology
Carrie Yury

From picking pop stars, to funding scientific research, crowdsourcing, the process of using the power of the crowd to get ideas, fund projects, review...

Content Marketing Tips for Tech Brands: Attract New Business in Three Simple Steps

Amanda Fayer | Posted 08.19.2013 | Business
Amanda Fayer

The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.

Collaborative Innovation as a Business Strategy: Ask Anything, Challenge Everything

Beth Comstock | Posted 08.22.2011 | Business
Beth Comstock

Innovators find each other and accomplish great things with a little help from their friends. And it should be remembered that eco-innovation doesn't live within borders, and that this is just the beginning.

Corporate Citizenship Should Include Paying Taxes

Andrew Winston | Posted 06.11.2011 | Business
Andrew Winston

GE is not a bad guy for maximizing profits. Their actions are not illegal, or even immoral probably. But they are unfortunate, and reduce the value of a great American company.

Competitions Galore: And the Winner Is...

Angela Haines | Posted 05.25.2011 | Business
Angela Haines

TV game shows may have declined in recent years, but idea contests are riding a wave among big corporations. That's because competitions arise when problems loom large -- so no surprise they're currently on the uptick.

Tapping a Million Green Brains

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

Mass collaboration in business was, until quite recently, a concept treated with suspicion. Today, we're seeing an explosion of collaboration that unabashedly taps the creative reservoir of the masses.

Mitigation: The Wrong Way to Look at Green Innovation

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

I had the good fortune to sit down with Guy Dauncey this week. Dauncey is an author and speaker on climate change, and always has great insights into the sociological side of sustainability.