Some consider Ecomagination a brand-makeover to solve a bad environmental reputation. Others call it a PR strategy. I believe Ecomagination is a best practice of how a brand can be a powerful driver of change.
The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today. This is especially true for the technology industry, where the "honey" is valuable content that makes understanding technology, and its application, easy for consumers.
Innovators find each other and accomplish great things with a little help from their friends. And it should be remembered that eco-innovation doesn't live within borders, and that this is just the beginning.
TV game shows may have declined in recent years, but idea contests are riding a wave among big corporations. That's because competitions arise when problems loom large -- so no surprise they're currently on the uptick.
Mass collaboration in business was, until quite recently, a concept treated with suspicion. Today, we're seeing an explosion of collaboration that unabashedly taps the creative reservoir of the masses.