It is the duality of individual-initiated and business-led courage that creates an optimal formula for progress. The courage to identify a pivot, and the freedom to be able to see that change through, is what's required to show up differently. And if you're lucky, like I am, that is exactly the culture of the company you work for. If you have that freedom, here are my recommendations to be courageous within it.
As 2014 gets underway, something profound is afoot among some of the world's largest brands. They are doing things differently and challenging the status quo. Rather than being daunted by the prospect of change, they have the courage to embrace it, which I would argue is setting them up for a more successful future.