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Election 2012 Social Media

Marketing Lessons From Election '12

Richard Robbins | Posted 01.13.2013 | Business
Richard Robbins

Four years ago, the Obama team ran what was not only the best political campaign in history, it was perhaps the best marketing campaign in history.

Embracing the Medium: How Presidential Campaigns Use Technology

Lindsay Hoffman | Posted 10.19.2012 | College
Lindsay Hoffman

What surprised me is that the Romney team lags behind the Obama team in overall digital activity. I figured, given McCain's low online profile compared with Obama's in 2008, that Romney would have created a more visible and active presence.