In the 1960s, Electrolux began selling its vacuum cleaners in the UK under the slogan, 'Nothing Sucks.. Like an Electrolux.' At the time, the slogan was considered inappropriate for the American market. Time to reconsider?
What do you get when you have Pierre Hermé, Massimo Bottura, Andoni Luis Aduriz, Grant Achatz, Jeffrey Steingarten, Elizabeth Falkner and Johnny Iuzzini all under the same roof? The StarChefs International Chefs Congress.