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How Marketing Leaders Can Secure a Seat in the C-Suite

Lisa Nirell | Posted 06.17.2014 | Business
Lisa Nirell

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth ...

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?