"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne.
And ten years after the birth o...
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The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.
What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?
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