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3 Places to Put Your Marketing Dollars Instead of Social Media

Liesha Petrovich | Posted 05.03.2016 | Business
Liesha Petrovich

ROI is really the only thing that matters in the marketing game. You shouldn't invest the majority (or even half) of your marketing budget into a campaign unless it can actually increase your bottom line. Social media isn't bad, wrong or even useless. It has it's place in our marketing efforts and certainly will for years to come.

How to Write Email Subject Lines Like a Pro

Kasey Luck | Posted 03.16.2016 | Business
Kasey Luck

There are a few people whose emails I always open, even if I know they're trying to sell me something and I don't want to buy. They've refined the skill of subject line writing to a level that each of their emails is a shiny, tempting candy that I can't help but unwrap.

How to Use Effective Online Advocacy to Grow Your List

Laura Packard | Posted 05.07.2014 | Impact
Laura Packard

The dirty little secret is that a lot of online advocacy doesn't necessarily accomplish anything offline AND it isn't growing your list either. So you...

How to Use Social Media to Build Your Email List

Laura Packard | Posted 04.30.2014 | Business
Laura Packard

If people prefer to get your content on social media, why try so hard to get their email address? Two reasons: reach and control.

Nine Powerful Ways to Build Your Email List

John Haydon | Posted 03.24.2013 | Small Business
John Haydon

If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.

Seven Ways to Get More Results From Email Marketing

John Haydon | Posted 12.17.2012 | Business
John Haydon

Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.

Where Will Barack's E-Mail List End Up?

Stephen C. Rose | Posted 05.25.2011 | Politics
Stephen C. Rose

It now seems possible that Barack's formidable organization might end up with a direct line into the White House.

Huckabee Email List 70 Million Strong

Washington Post | Chris Cillizza And Shailagh Murray | Posted 05.25.2011 | Politics

Former Arkansas governor Mike Huckabee's surge in Iowa, from single digits in the polls to a virtual tie for the lead among Republicans, has captivate...