The dirty little secret is that a lot of online advocacy doesn't necessarily accomplish anything offline AND it isn't growing your list either. So you...
Read Whole Story
If people prefer to get your content on social media, why try so hard to get their email address? Two reasons: reach and control.
If you're not building your nonprofit's email list (and increasing open and click-though rates), you are missing out on a huge opportunity to retain and attract donors.
Like social media, email marketing is where you nurture constituent relationships. But email is different from social media in a few critical areas.
It now seems possible that Barack's formidable organization might end up with a direct line into the White House.
Former Arkansas governor Mike Huckabee's surge in Iowa, from single digits in the polls to a virtual tie for the lead among Republicans, has captivate...
Get top stories and blog posts emailed to me each day..