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Email Marketing Tips

Why Email Marketers Should Catch Their Zzzzs in 2017: Tips For Targeting Gen Z

Seamas Egan | Posted 02.02.2017 | Business
Seamas Egan

Just as marketers are starting to feel they have a handle on how to interact and engage with millennials, the once baffling Millennial generation is n...

4 Simple Ways To Grow Your Email Subscriber List

Gabrielle Pfeiffer | Posted 09.28.2016 | Business
Gabrielle Pfeiffer

As a blogger and online business owner, I am constantly researching ways to gain more traffic and reach more people. Over and over again I see people stressing over the importance of an email list.

This Is The Exact Opposite Of Every 'Grow Your List' Article

Paul Jarvis | Posted 08.30.2016 | Business
Paul Jarvis

What happened to the good old days of building your list? Before growth-hackers and content marketers got their grubby little hands on newsletters?

Email Marketing to Millennials: 3 Ways to Reach the Largest Consumer Generation

Seamas Egan | Posted 07.26.2016 | Business
Seamas Egan

There are several tactics email marketers can implement to build a strong connection and foster customer loyalty with the millennial generation. Read on for tips to help reach the largest group of consumers and turn them into your brand's biggest fans.

4 Crucial Questions To Ask Yourself Before Creating Your Email Subject Line

Matthew Collis | Posted 07.21.2016 | Business
Matthew Collis

You may spend a great deal of time and effort coming up with that perfect email, image, offer, and call-to-action, but if you haven't spent much time thinking about a good subject line, than all that hard work could be for none.

You Had Me At Hello: 5 Tips to Start New Customer Relationships Off Right

Seamas Egan | Posted 05.25.2016 | Business
Seamas Egan

As the saying goes, you only get one chance to make a first impression, and email marketing is no exception. The first email a new subscriber receives can make or break your relationship with a customer. Strike a good first impression with the latest addition to your subscriber base and you'll be off to a great start for a happy, healthy relationship.

5 Simple Fixes To Improve Your Email Marketing and Generate Results

Gabriel Shaoolian | Posted 04.22.2017 | Business
Gabriel Shaoolian

When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for...

6 Insanely Effective Strategies for Growing an Engaged Email List

Kasey Luck | Posted 04.14.2017 | Business
Kasey Luck

I've seen it many times over: marketers with small, but engaged and quality email lists do amazing things in terms of sales. How?

Here's why you should collect email addresses

Josh Gershonowicz | Posted 02.24.2017 | Business
Josh Gershonowicz

As a marketer, you should never tune out new ways to generate business leads. The moment you become complacent about your advertising is the moment yo...

Here's Why You Should Collect Email Addresses

Josh Gershonowicz | Posted 12.17.2016 | Business
Josh Gershonowicz

As a marketer, you should never tune out new ways to generate business leads. The moment you become complacent about your advertising is the moment your business starts dying.

Perfect Your Email Marketing in 8 Steps

Ian Mills | Posted 10.19.2016 | Business
Ian Mills

Email marketing has somewhat fallen out of favor over the past few years, with it's younger, trendier cousin social media growing in popularity. Yet time and again studies prove that reaching your audience via their inbox is still one of the most powerful and cost-effective methods of driving conversions.

5 Email Marketing Tips for Beginners | Posted 10.08.2016 | Business

Nowadays, we all know that establishing an online presence is vital when it comes to maintaining a successful business. Whether you opt to develop your brand on your website or social media, one aspect of marketing that you may not be using is email marketing.

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2016 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.

Map Out Your Email Marketing Game Plan -- Part Three

Erik Harbison | Posted 08.26.2016 | Business
Erik Harbison

Once you've recognized and acted on the power of email marketing, others will be coming to you for advice. You may have even started to build an audience of other marketers as they want to pick your brain and hear your thoughts.

Map Out Your Email Marketing Game Plan - Part Two

Erik Harbison | Posted 08.11.2016 | Business
Erik Harbison

Now that you've made that initial connection with a few people by welcoming them to your email community, you've found yourself feeling inspired. You're comfortable enough with the concept and value of email marketing and you really want to grow your reach. At this point, you've done the basics and are happy with your results but now you're asking, "Where do I go from here?"

Once Upon a Time There Were These 3 Stupid Emails

JP Maroney | Posted 06.05.2016 | Business
JP Maroney

Take a look at your current and pending email promotions. If you were a buyer or prospect on the "receiving end," would you open them?

The Essentials of Email Marketing for Small Business

Bianca Rothschild | Posted 05.28.2016 | Business
Bianca Rothschild

Email marketing is the process of emailing to a database of customers or potential customers for the purpose of soliciting business, brand awareness or building loyalty and trust.

4 Stupid Mistakes That Get Your Emails Deleted

Sajeel Qureshi | Posted 05.05.2016 | Small Business
Sajeel Qureshi

Chances are you've read bad unsolicited emails and probably sent a few yourself. Don't you get frustrated when people don't respond to you? If you're ready to stop ticking recipients off then stop doing these four stupid things when you send them emails.

Send Better Emails Using These 7 Data-Backed Tips [Infographic]

Jonathan Long | Posted 05.12.2015 | Small Business
Jonathan Long

One of the most effective forms of online marketing, email marketing, is constantly evolving. As a small business owner you need to stay current with the trends in order to fully maximize the effect of your email campaigns.

What Should I Write About? 25 Quick Content Ideas for Social Media & Email Marketing

Julie Niehoff | Posted 04.27.2015 | Small Business
Julie Niehoff

You're not alone. Most people stop and stare at the screen when faced with a blank page or a social post to fill in. Even if you do nothing on this list, I hope it will spark your own ideas.

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Jonathan Long | Posted 01.19.2015 | Small Business
Jonathan Long

Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing tips can be used to create emails that capture your customers' attention, receive a high open-rate and result in holiday sales for your business.

4 Trick-or-Treating Mantras That Help You Understand Your Email Audience

Christopher Lester | Posted 12.24.2014 | Small Business
Christopher Lester

Your subscribers are short on time, their attention span is dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers' heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

5 Tips to Boost Your Email Marketing Efforts

Alex Ivanovs | Posted 12.07.2014 | Business
Alex Ivanovs

Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.

3 Lessons Email Marketers Can Learn from the Miss America Pageant

Christopher Lester | Posted 12.01.2014 | Small Business
Christopher Lester

For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over.

How Marketing Channels Are Like the Stages of a Relationship

Christopher Lester | Posted 11.24.2014 | Small Business
Christopher Lester

Forget the marketing funnel for a second and think about this -- various marketing channels are like the stages of a dating relationship.