The air has a crisp bite to it, and leaves are beginning to turn. Autumn is now here, and winter isn't far behind it. For email marketers, this season is devoted to preparing for the busy seasonal sales ahead. In a way, they can take a cue from farmers by harvesting healthy contact lists from their fields of customer data and storing their most fruitful campaigns for future success.
As the saying goes, you only get one chance to make a first impression, and email marketing is no exception. The first email a new subscriber receives can make or break your relationship with a customer. Strike a good first impression with the latest addition to your subscriber base and you'll be off to a great start for a happy, healthy relationship.
It is hard to predict how email will evolve in the next 5 years, yet it is far more likely to adapt and evolve then die the quick death as predicted in the past. Email remains an effective communication and distribution channel that brands should continue to seek out if they want to connect to their costumers.