Nothing drives people crazier than an email where someone sends over a lot of information but doesn't say what they'd like you to do. I often respond to those immediately by asking: What do you want me to do?
The content of the email is critical. As with the subject line, personalization plays a key factor. Consumers are overloaded and quick to trash anything that feels canned or generic, but making them feel special will typically result in clicks.
From introductions to pitches and proposals, chances are that your initial impression with someone will often be through this medium. Despite the importance of this system, few really take the time to learn it well in order to get better results.
The days of the simple phishing scam are gone. Even the fake Nigerian prince has grown up, learned better English, and often serves as an intermediary on other, bigger scams. As phishing scams develop, it's more important than ever to remain alert.
The best way to stay safe is to aggressively protect yourself. No one else can guard your email better than you. Here are the top 11 things you can do right now to reduce your risk of getting your email either hacked or scammed.
Here's how I help my clients change email behavior -- starting with their own habits, and help others to do the same. If some or all of these are done consistently, you can change the game in your organization.
Here's something obvious: We live in a sickening world of non-stop info. Here's something maybe less obvious: Sometimes, the best time to get an important person's attention is to hit 'em up at a weird time.