Now that you've made that initial connection with a few people by welcoming them to your email community, you've found yourself feeling inspired. You're comfortable enough with the concept and value of email marketing and you really want to grow your reach. At this point, you've done the basics and are happy with your results but now you're asking, "Where do I go from here?"
I've been thinking about email's death crawl. Surely it's on its way out as a daily communication tool, but the rate of its death seems to differ from person to person. Moving out of your head and your inbox, and into a more active communication with others is a healthier way to understand your relationships and the world.
Remember the days when you needed to drive a quick increase in signups, sales or downloads and you could simply send an email to your 'list'? While you still may be able to do this in some respects, all future trends lead to more and more control being snatched from marketers and placed in the hands (literally) of the customer.