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iOS 9 and the Rise in "Native Advertising"

Richard Finger | Posted 09.29.2015 | Technology
Richard Finger

This is first time a major mobile operating system has allowed ad-blocking. Software developers were on the spot with new apps snatching three of the top four App Store spots within 24 hours: names like Purify, 1Blocker, Crystal, and Peace.

Are Accurate Polls Really Accurate?

John Garrett | Posted 12.02.2014 | Politics
John Garrett

Regardless of how they choose to, pollsters are going to be forced to innovate if they want to continue providing accurate advice to their candidates and campaigns.

Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

Jacqueline Corbelli | Posted 11.24.2014 | Technology
Jacqueline Corbelli

It's clear from the sheer magnitude of TV spending that the biggest screen is a persistent mainstay and high priority. However, changes playing out this year also hint of desire among marketers to stay more flexible in the way they approach TV.

(VIDEO) Half of Digital Video Ad Spend in 2018 Will be Mobile, eMarketer's Hallerman

Andy Plesser | Posted 08.30.2014 | Media
Andy Plesser

When advertising spend for digital video doubles to $12 billion by 2018 in the U.S., half of that will be around mobile platforms, says David Hallerma...

How Native Advertising Is Redefining the Digital Marketing Landscape

Danny Wong | Posted 08.21.2014 | Business
Danny Wong

Is native advertising evil? and is it more than just the latest fad in an industry, ironically, dying for attention? As controversial is it may be, I can think of dozens of other things more worthy of the label "evil." Native advertising doesn't even come close. Also, as trendy as it may seem, branded content is here to stay.

Business Trends To Watch In 2012

The Huffington Post | Rieva Lesonsky | Posted 12.21.2011 | Small Business

Heading into 2012, we're still facing a challenging economy, but it almost doesn't matter because there are so many ideas for savvy startups and busin...

EMarketer CEO: Online Video Advertising to Increase 40% but Big Opportunity Is in Original Content

Andy Plesser | Posted 06.04.2013 | Technology
Andy Plesser

While online video advertising spending will increase by nearly 40 percent this year, the big opportunity for marketers is to create "useful" cont...

$54 Billion in Digital Advertising and Marketing: Where Is It Coming From?

Jack Myers | Posted 08.15.2011 | Business
Jack Myers

According to our exclusive analysis, U.S. digital advertising and marketing will increase nearly 16 percent to $54 billion in 2011.

Internet Privacy: It's Between You, the Advertiser and the Platform

Pedro L. Rodriguez | Posted 05.25.2011 | Technology
Pedro L. Rodriguez

Considering the rich content that Google and Facebook leverage from their users for the benefit of their coffers, the vulnerability of their platforms to security breeches does not align with their best interests.

Online Video Advertising to Increase 35 Precent in 2010, eMarketer CEO (video)

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

SAN FRANCISCO, Calif -- Online video is the fastest growing sectors in advertising, with spending expected to be up nearly  35 percent this year,...

Why Turn to Mobile Marketing in a Down Economy?

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.

Android Closes In on iPhone, Smartphone Business May Become a Commodity (VIDEO)

Daisy Whitney | Posted 05.25.2011 | Technology
Daisy Whitney

Google's Android cell phones are quickly closing the gap on Apple's iPhone, according to new research from eMarketer.