We have decided to make a television commercial to reach our target audience and establish some breadth to our marketing campaign. Currently, we do SEO, SEM, and some social media on a monthly basis sprinkled in with some earned media (people who will write articles about us or put us on their radio shows... for free). The pace of growth is way too slow for two hyperkinetic self-starters expecting bigger results faster.
Tech N9ne is like a blueprint for how hip-hop artists should go about building their own empire. Tech N9ne has made mistakes in his past and he's learned from it, but through all of those obstacles raised a man who's been able to construct one of the best indie record labels in the music industry with Strange Music.