Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth.
Your subscribers are short on time, their attention span is dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers' heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.
My favorite memory of Emma is reading it in a hammock at the edge of my uncle's orchard outside Tel-Aviv. I loved it best among her books at the time, and I'd brought it with me almost as a talisman since I'd never been so far from home.