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Emotional Appeal

The Role of Emotion in Cause Marketing

Joe Waters | Posted 11.20.2011 | Impact
Joe Waters

You can use all the facts, figures and statistics you want, but unless you make an emotional connection with people they usually won't give. If by cha...

10 Companies With The Best Reputations In America

The Huffington Post | Harry Bradford | Posted 07.25.2011 | Business

It's difficult for a corporation in today's world to survive under the microscope. But in fact, while some don't, a recent survey released by marke...