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Emotional Branding

Bendgate: 5 Things Apple Will Do Next

Markus Giesler | Posted 11.26.2014 | Business
Markus Giesler

There are at least two ways to revitalize a broken brand image: redesign the product or redesign people's expectations around the experience of consuming the brand. Guess which path Apple will choose!

WestJet's Viral Miracle and the Year of the Emotional Brand

Kellie Cummings | Posted 02.25.2014 | Business
Kellie Cummings

As financial success becomes more commonplace, this emotional awakening will not go unnoticed by CEOs.