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Employer Branding

Employer Branding: How a Strong Employer Brand Helps Attract Top Talent

Thomas Buus Madsen | Posted 05.11.2016 | Business
Thomas Buus Madsen

Your company has two brands, not one: The brand you know is what your company as a manufacturer or service provider stands for, your corporate brand. ...

Employer Branding: 4 Essential Steps to a Successful Recruiting Strategy

Thomas Buus Madsen | Posted 04.26.2016 | Business
Thomas Buus Madsen

Are you an HR manager? Do you feel that you need to step up your game because your recruiting efforts are not as successful as they should be?

Employer Branding: It's the Employees, Stupid!

Thomas Buus Madsen | Posted 03.23.2016 | Business
Thomas Buus Madsen

The concept of "employer branding" is becoming increasingly popular, especially among companies desperate to recruit coveted specialists such as devel...

Recruiting and Marketing Tie the Knot. Are You Invited?

Tamer Rafla | Posted 03.22.2016 | Business
Tamer Rafla

These days, recruiting is much more complex than it has ever been. Posting jobs on job boards can't be the only way you let candidates know about your openings anymore. Relying only on social media updates to spread your open positions isn't enough, either.

How To Attract Talent With An Effective Employer Brand

Owen Tripp | Posted 03.01.2016 | Business
Owen Tripp

Part of the challenge is managing a brand across the multiple platforms job seekers turn to when researching employment opportunities. Between social media, job boards, company career sites and word of mouth, it's a lot to handle -- but it's worth it.

What Cecil the Lion Can Teach Us About Social Capital

Crystal Kadakia | Posted 08.11.2016 | Business
Crystal Kadakia

The Internet has created a new level of connectedness that is staggering. As a consequence, all endeavors, both positive and negative, are instantly shareable. Social capital is vital, and it has a tangible impact on profits.

5 Tips on Using SnapChat for Your Employer Brand

Nando Rodriguez | Posted 07.28.2016 | Business
Nando Rodriguez

It's 2015 so I think we've all heard the phrase, "Keep calm and keep Snapchatting," right? If not, then you must not work in recruiting or in the employer branding space.

3 Reasons Why Every Employer Needs to Focus on Employer Branding

Nando Rodriguez | Posted 04.28.2015 | Business
Nando Rodriguez

Employer branding may seem like the latest buzzword whispered around town, but those of us in the talent management game have been executing these tactics for several years and attracting the best talent to our organizations in the process.

Cultural Fit: 5 Reasons Why I Shouldn't Work at Buffer

Imriel Morgan | Posted 10.18.2014 | Business
Imriel Morgan

The purpose of this article is not to criticize Buffer, their team or their culture because it works for them and they are doing very well. The lesson to be learnt here is you need to really think about where you apply as a cultural fit.

How to Make People Want to Work for You

Adam Smith | Posted 08.02.2014 | Small Business
Adam Smith

We all know that competition for jobs is tough, but at the top it's even tougher -- for employers. Around a third of employers worldwide planned to increase graduate recruitment in 2011.

Employer Branding Lessons From the NHL Lockout

Josh Tolan | Posted 03.20.2013 | Business
Josh Tolan

Fixing this brand can be as easy as recognizing the problem, addressing it, and reconnecting with your talent pool. Just like the NHL, you need to get back into the game even if you've taken a hit.