These days, recruiting is much more complex than it has ever been. Posting jobs on job boards can't be the only way you let candidates know about your openings anymore. Relying only on social media updates to spread your open positions isn't enough, either.
Part of the challenge is managing a brand across the multiple platforms job seekers turn to when researching employment opportunities. Between social media, job boards, company career sites and word of mouth, it's a lot to handle -- but it's worth it.
The Internet has created a new level of connectedness that is staggering. As a consequence, all endeavors, both positive and negative, are instantly shareable. Social capital is vital, and it has a tangible impact on profits.
Employer branding may seem like the latest buzzword whispered around town, but those of us in the talent management game have been executing these tactics for several years and attracting the best talent to our organizations in the process.
The purpose of this article is not to criticize Buffer, their team or their culture because it works for them and they are doing very well. The lesson to be learnt here is you need to really think about where you apply as a cultural fit.