I recently had the pleasure of meeting Erin MacCoy, the principal and founder of Madrona Marketing in Seattle, WA. She shared a story about her work in cultivating brand ambassadors for her clients, and I was so impressed by her savvy that I decided to share it with you, through this here interview.
It's illegal for employers to allow the age of their workers to influence decisions about hiring, promotion, and retention. There are laws banning discrimination in the workplace on the basis of age in the U.S. as well as the U.K. However, these laws don't mean that ageism doesn't exist in more subtle ways.
Remember that fewer and fewer employees have someone at home taking care of home and family. Don't just give lip service to this fact, or throw in a pre-fab program or policy. Ask your employees what they need. Ask what they think would work. Changes don't have to be expensive. Just a modicum of true flexibility can make a huge difference.