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Energize Growth

White Only? How Meetings Promote Divisiveness and Poor Decision Making

Lisa Nirell | Posted 10.29.2016 | Business
Lisa Nirell

Last Saturday, a doe-eyed workshop volunteer stopped me at the entrance to the crowded meditation room. "Has anyone talked to you about our dress co...

Customer Community Is the New Marketing: Are You Ready?

Lisa Nirell | Posted 03.07.2015 | Business
Lisa Nirell

Today, branded customer communities take collaboration to an entirely new level. The best communities attract individuals who want to regularly gather online and interact freely based on their shared love for a brand.

The 6 Secrets of Agile Marketers

Lisa Nirell | Posted 09.08.2014 | Business
Lisa Nirell

While world events swirl around us, the pressure to perform doesn't stop. As marketing leaders, we are expected to continue to deliver meaningful, measurable results to the C-suite.

Mindful Marketing Goes Mainstream: A Third Metric Live Conference Review

Lisa Nirell | Posted 06.30.2014 | Business
Lisa Nirell

If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you're in luck. It is now cool to admit it, and approach things in a healthier way.

How Marketing Leaders Can Secure a Seat in the C-Suite

Lisa Nirell | Posted 06.17.2014 | Business
Lisa Nirell

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth o...

Five Troubling Demand Creation Trends

Lisa Nirell | Posted 05.25.2014 | Business
Lisa Nirell

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call...

The Secret Ingredients to a Stellar 2014 Marketing Plan

Lisa Nirell | Posted 04.05.2014 | Business
Lisa Nirell

You would be surprised at the number of CMOs who work at growing, dynamic concerns in absence of any marketing plan. Some blame it on lack of time; others simply prefer to "wing it." In what camp do you reside?

Cash, Lies and ROI, Redux: 3 Signs Your Marketing Budget Is A Flight Risk

Lisa Nirell | Posted 01.25.2014 | Business
Lisa Nirell

First, it's important to understand why budgets are growing. In my CMO peer groups, I'm seeing four main reasons:

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?