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When Anger Strikes: 3 Subtle Ways Work Cultures Turn Negative

Lisa Nirell | Posted 08.15.2016 | Business
Lisa Nirell

Trigger events such as the U.S. election season give many of us permission to express our anger. As a leader, do we ignore them, and hope these polarizing feelings are just temporary? Is political upheaval truly the cause of this wave of anger, or an excuse?

How Leaders Can Avoid Partnering Pitfalls

Lisa Nirell | Posted 04.20.2016 | Business
Lisa Nirell

In our 3rd annual CMO Innovation Trends study, participants told us their two biggest challenges are a lack of talent to address business imperatives ...

Customer Community Is the New Marketing: Are You Ready?

Lisa Nirell | Posted 03.07.2015 | Business
Lisa Nirell

Today, branded customer communities take collaboration to an entirely new level. The best communities attract individuals who want to regularly gather online and interact freely based on their shared love for a brand.

How Marketing Leaders Can Secure a Seat in the C-Suite

Lisa Nirell | Posted 06.17.2014 | Business
Lisa Nirell

"CEOs are from Mars; CMOs are from Venus." That is one of my favorite lines from the former CEO of Eloqua, Joe Payne. And ten years after the birth o...

Five Troubling Demand Creation Trends

Lisa Nirell | Posted 05.25.2014 | Business
Lisa Nirell

I recently hosted a conversation with Jascha Kaykas-Wolff, the CMO of MindJet in San Francisco, CA. My private CMO community participated in this call...

5 Ways Marketing Can Turbocharge Sales

Lisa Nirell | Posted 12.02.2013 | Business
Lisa Nirell

Sellers who win sell radically differently than sellers who come in second place. That's according to What Sales Winners Do Differently, a new research report from RAIN Group, a sales training and consulting firm.

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?