Twenty years ago, Elton B. Sherwin, Jr. plugged a rechargeable flashlight into an outlet. And within a few hours, it was ready to use as soon as the situation called for it. Only somehow, the situation never called for it.
Most american cities are filled with dark roofed buildings -- all of those dark roofs mean that as a nation we're using a lot more air conditioning than we need to. But there's something we can do about it.
What if solving climate change were a race to the top? What if companies were in competition to win the next industrial revolution, with the winners being those who most reduced their greenhouse gas pollution?