Networking is an essential part of growing your personal brand and gaining visibility for your company if you're an entrepreneur or small business owner. There are plenty of untapped business resources within your own neighborhood waiting for you to seize.
In the journey from a revolutionary idea, to a start-up business, to an expanding business, it's difficult for entrepreneurs and small and medium-sized enterprises to access the finance they need through the traditional channels of private capital markets.
When you walk in, the Sharks have never heard of you. They know nothing about your product, your idea, or your business plan. They actually do make a decision based entirely on what you say on that stage. Talk about pitching under pressure.
Quite often entrepreneurs struggle to find their business niche, not because they don't know what they are passionate about but because they are often passionate about a lot of things and believe that they have to choose one thing that they will have to do for the rest of their lives.
The next time you begin to doubt yourself or your role in business as a creative, think back to all that you've done to help shape the brand, the company's culture and how it is perceived, all the while remembering that you are equally important and equally necessary to its success.
It's incredibly misleading when people say to young entrepreneurs, "Do what you love and the money will follow." I don't think that's true at all. Yes, I do what I love and yes, the money has followed, but not because of doing what I love.
A lot of people join the startup world because they get jazzed up about the boost in responsibility, increased versatility of tasks, elevated power, and job title. Tech startups are "sexy," and many entrepreneurs let this go to their head.