As a marketing professor and therefore an active researcher, I pay close attention to changes in consumption and how these changes might impact marketing strategy. Below, I outline ten observations related to consumer trends and offer questions for you to contemplate as you fine-tune your marketing strategies for 2015.
I don't want my new relationship with a book, with all its promise of knowledge and thrills and emotions, to start with the action. I want that slow build of courtship that leads to longer and deeper satisfaction, which only a few "get-to-know-you" pages can supply.
Hanukkah is here, and it's just a few days left before Christmas --- you're running out of time to get this perfect gift, everybody! But there are still plenty of options to find that perfect item.
They say good things come in small packages. Tech toys may not be the biggest items your kids will unwrap this year, but they certainly will be full of good stuff.
Prime Membership Steady at 29 Million US Members CIRP Can't Find Phone Owners Consumer Intelligence Research Partners (CIRP) today released analysis ...
We share stories and rhymes about creatures who slither and fart. We laugh. He points at the illustrations. As soon the poem chimes to an end, he asks for another. I begin to read more slowly.
The problem is we've reached 'Like' saturation. Every time we access social media we're asked to comment, follow, respond, reply, and share. To like is to associate, to comment is to involve ourselves, to share is to take ownership.
I have a strict policy in my house. No MMO games, or rather -- no MMOs that are actually enabled online. I know, some of you parents and grandparents are saying, "What? What's an MMO?"
While many people can write Kindle books, many do not know how to tap into the power of writing books that become bestsellers.
But if recent years have taught us anything, it's that loving any brand is a losing proposition, in politics no less than in commerce. Unfortunately, the business that brands are in is persuading us to confuse their power with our love.
Over the past 15 years as an independent author, I have learned a few things. Some might disagree with my conclusions, but not to worry. I am used to being pummeled, rejected and contradicted. I have been around a long time, and I am still standing.
日本独立作家同盟（呼びかけ人 兼 代表：鷹野 凌）は8月26日、同同盟に加入するセルフパブリッシング（自己出版）作家の知名度向上と作品の紹介および販売促進を目的とした「月刊群雛 (GunSu) ～インディーズ作家を応援するマガジン～」第8号のオンデマンド印刷版と電子版を、株式会社BCCKS（東京都品川区）の提供するサービスにて同時発売しました。
Here is the problem. You all seem to think self-published authors are bad writers, because bad writers are self-published. The thing is, bad writers are everywhere.
The Book Doctors met Cari Noga in 2011, when she won our National Novel Writing Month Pitchapalooza (think American Idol for books). Her pitch was spectacular, haunting and superbly crafted.
I have long been in the camp of people who love to hate Amazon. It's a "can't live with them, can't live without them" kind of attitude we who profess to not love big imposing corporations looking to take over the world seem to adopt.
Barbara Freethy is a best-selling author with 18 of her books having become New York Times best-sellers. Beyond her tremendous accolades is an incredible story of hard work, dedication and determination that we could all become inspired by.