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Eric Yaverbaum

A look back at the 2016 Public Relations Winners and Losers

Eric Yaverbaum | Posted 01.11.2017 | Business
Eric Yaverbaum

Colin Kaepernick: The political and social climate and rhetoric in the US has been more divisive this past year than any other in recent memory. Utili...

America's Bigotry and Hate Speech Problem Can't Be Ignored

Eric Yaverbaum | Posted 10.18.2016 | Politics
Eric Yaverbaum

In an age where being politically correct and standing up for social justice are seen as weaknesses, those that are victims of social injustice are often berated with slurs, insults, and threats through social media.

#TheEmporerWearsNoClothes...But He Sure Does Tweet Well

Eric Yaverbaum | Posted 03.22.2016 | Politics
Eric Yaverbaum

Maybe any press is good press? Perhaps Twitter has made this formula all to easy. Bankrupticies aside, Congress isn't a company. And this country is in no position to experiment. #JustSaying

#HashtagActivism -- Turning Whispers Into Shouts and Fighting Stigma With Story

Eric Yaverbaum | Posted 12.09.2016 | Impact
Eric Yaverbaum

While many still wish to denounce hashtag activism as narcissistic, lazy, and ultimately devoid of real solutions, I have to firmly disagree.

Amazon's New Parental Leave Expansion Is Smart PR

Eric Yaverbaum | Posted 11.04.2016 | Business
Eric Yaverbaum

Aside from the exciting, albeit still long over-due step major tech innovators are taking to foster family leave policy change, what particularly interests me about this story is the sheer timing of it all. Despite it being a well-timed PR move, that isn't to say the change itself isn't a good thing.

Calculated PR Move or Embarrassing Blunder? PR Lessons Gleaned From Tinder's Epic 30-Tweet Meltdown.

Eric Yaverbaum | Posted 08.25.2016 | Technology
Eric Yaverbaum

Rather than own what they are and the services they provide, Tinder reacted in a way that made them seem both insecure and even ashamed of what they do.

Reading Tim Cook's Mind: Beyond the Watch, What's Apple Planning in 2015?

Eric Yaverbaum | Posted 02.22.2015 | Technology
Eric Yaverbaum

The Apple Watch may steal all the headlines over the next quarter, but just wait and see: Apple's other products like the Apple TV will make a bigger impact over the next 12 months. If I did not love mine so much, I might even bet my iPhone on it.

Back to School With a Little Digital Lunch Money

Eric Yaverbaum | Posted 10.04.2014 | Technology
Eric Yaverbaum

If you think you are starting to feel like you're getting left in the digital dust now, just wait. When your first grader starts talking about crypto currency, don't be surprised when a piggy bank is about as valued as your house phone.

Why Generation Y Won't Pick Up The Phone

Eric Yaverbaum | Posted 08.24.2014 | Technology
Eric Yaverbaum

Humans are losing their humanity to the cloud, and there's no cure on the horizon. To solve this generational crisis, I beg you developers: Can someone please make an app for that?

The War on Privacy Is Over

Eric Yaverbaum | Posted 05.13.2014 | Politics
Eric Yaverbaum

The war on privacy is already over. We can stop discussing if and how corporations and the government will take our most personal possessions. It's ti...

The 2016 Presidential Election Just May Be Determined by Reddit

Eric Yaverbaum | Posted 01.23.2014 | Technology
Eric Yaverbaum

When even the government can no longer be trusted to tell the truth, where can Americans go to find out what's important and what should be covered?

The Picket Fenced Internet: Why Free Communication Is Over...If It Ever Existed?

Eric Yaverbaum | Posted 09.30.2013 | Technology
Eric Yaverbaum

The glory days of the World Wide Web are now long in the past for all of us. In the post-Snowden era, the open Internet will only be experienced in history books - the ones that aren't censored, anyway.

Valentines Day 2013 -- Has Technology Rewired Our Hearts?

Eric Yaverbaum | Posted 04.13.2013 | Technology
Eric Yaverbaum

It doesn't matter how young or old you are; putting down your smartphone and just being in love for a day is better. Fun. And if you're not in love... be in like, with a person, not a key on your computer. Try it this Valentine's Day if you can?

Privacy? What's That?

Eric Yaverbaum | Posted 09.07.2012 | Technology
Eric Yaverbaum

We sometimes assume that our bank records, our telephone conversations, our Tweets and our Facebook postings are only shared with our permission to our circle of friends and followers. Not so.

At Play in Facebook's New Sandbox

Eric Yaverbaum | Posted 08.07.2012 | Parents
Eric Yaverbaum

Facebook is a business, but it is also an information broker. When taken in that context, engaging younger members in a controlled and rational manner makes sense.

2012 Election: A Social Media ScoreCard Putting Up the Numbers for Romney and Obama

Eric Yaverbaum | Posted 07.01.2012 | Politics
Eric Yaverbaum

Now that we are fully into general election campaign mode, how will each candidate use social media to enhance their campaigns and to win the hearts and minds of the electorate?