iOS app Android app

Erin Mcpherson

(VIDEO) Maker Studio Finds Majority of Views Now via Mobile

Andy Plesser | Posted 08.22.2014 | Technology
Andy Plesser

CANNES, France -  Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 pe...

(VIDEO) Maker Studios Has Video Platform to Meet Advertiser Needs

Andy Plesser | Posted 07.09.2014 | Media
Andy Plesser

Maker Studios, the giant LA-based MCN  that is driving some 7 billion monthly  video views on YouTube, is building its own, proprietary video platfo...

Yahoo Video Chief Erin McPherson Touts "Mobile First" Strategy

Andy Plesser | Posted 12.02.2013 | Entertainment
Andy Plesser

With the September launch of its video app called  Screen, and the direction of CEO Marissa Mayer, Yahoo has a "proactive, mobile first approach" to ...

Yahoo Readies Slate of Comedy Originals

Andy Plesser | Posted 10.27.2013 | Entertainment
Andy Plesser

Yahoo is gearing up to launch eight new original comedy shows in early September as part of the portal's plans to expand aggressively in original cont...

Yahoo to Deliver Video via Personalized "Streams," Will Scale Content via Third Parties, UGC

Andy Plesser | Posted 08.21.2013 | Technology
Andy Plesser

CANNES - Video will becoming increasingly delivered via a highly personalized "streams," explains Erin McPherson who heads video at Yahoo, in this int...

Yahoo! Taps Top Hollywood Talent for Web Original Series

Andy Plesser | Posted 11.22.2011 | Technology
Andy Plesser

Yahoo! has green-lighted eight new, short-form Web original video programs, producing them both in-house and with leading Hollywood shops.