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Ethnography

In Defense of Ethnography

Paul Stoller | Posted 08.24.2015 | College
Paul Stoller

In these troubled times in which inhumane global forces threaten our future, we need that ethnographic depth of understanding both to recognize our human fragility and marvel at our social resilience.

Alice Goffman and the Future of Ethnography

Paul Stoller | Posted 06.15.2015 | Books
Paul Stoller

When scholars attract widespread public attention the news coverage about them and their works, which is often incomplete and filled with misconceptions, is not usually good.

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.

Can Health Care Be Hacked?

Carrie Yury | Posted 11.27.2013 | Technology
Carrie Yury

As the pace of innovation is speeding up elsewhere, health care innovation lags behind. Can a hackathon help? What can health care learn from contemp...

Immeasurable Inspiration: On Robert Pruitt's Women

Gina Athena Ulysse | Posted 07.26.2013 | Black Voices
Gina Athena Ulysse

Robert Pruitt's Women, currently on exhibition at the Studio Museum of Harlem, is a series of 20 portraits of contemporary black women embodying such graceful restraint that they become curative in the present moment.

The Pain of Others

Marjorie Faulstich Orellana | Posted 07.13.2013 | Los Angeles
Marjorie Faulstich Orellana

How can we feel not just the pain of mothers who look like people we love, or who live in places that look like places we know, but the pain of all people everywhere -- including our presumed enemies?

Ethnographic Animation: How Reality and Animation Collide

Vanessa Van Edwards | Posted 06.22.2013 | Arts
Vanessa Van Edwards

As audiences become more sophisticated and used to 'reality' television, animators may be able to use body language science to help make characters more believable.

Documenting a Life in the Woods

Mary J. Loftus | Posted 06.15.2013 | Green
Mary J. Loftus

Ever wonder what it would be like to live deep in a forest for 50 years? Me either. But that's exactly what Harvard graduate Bill Coperthwaite has done, living a self-sustaining life in a three-story yurt in the Maine woods for more than five decades, attracting a near-cult status and fan following.

Freefalling Ethnographer: An Argument for Integrated Teamwork

Carrie Yury | Posted 06.01.2013 | Small Business
Carrie Yury

A recent debate in the larger design/research community has got me thinking about how I ended up valuing collaborative work, and why I think it's so important.

Freefalling Ethnographer: Life Inside a Startup

Carrie Yury | Posted 05.21.2013 | Small Business
Carrie Yury

Sometimes being part of a startup feels like jumping out of a plane on purpose. Over the next several months, I intend to take you with me as I take the leap by conducting an ethnography of life inside a startup.

Marketing Needs To Stop Its BS and Wake Up

Ujwal Arkalgud | Posted 05.25.2011 | Business
Ujwal Arkalgud

Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice and have become an organizations' gateway into understanding culture.

Post Adverpocalypse: Agents & Facilitators in a New Era

Chauncey Zalkin | Posted 05.25.2011 | Business
Chauncey Zalkin

People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.

'Doing Good' Isn't In Your Genes, Study Says

Huffington Post | Victoria Fine | Posted 05.25.2011 | Impact

What makes people help others? Evolutionary scientists have long debated whether our genes have anything to do with behaviors that make us help strang...