iOS app Android app

Ethnography

Primaries: The Cereal Aisle of American Politics

Mike Bonifer | Posted 02.15.2016 | Politics
Mike Bonifer

Let the voters vote! Most of us aren't going to change our political positions or our voting decisions between now and November.

Meet the UK MerFolk

David Gregory | Posted 02.15.2016 | Arts
David Gregory

Photography and words by David Gregory. For as long as I've been a photographer, I've always been attracted to subjects that are whimsical and irre...

Cultural Evolution, Extraterrestrials, and Active SETI

John W. Traphagan | Posted 01.21.2016 | Science
John W. Traphagan

In an interview for Business Insider, astronomer and former director of the Center for SETI Research Jill Tarter, responded to Stephen Hawking's concerns about Active SETI, or sending messages to possible extraterrestrial civilizations rather than simply waiting and listening for signals from said intelligent aliens.

Starbucks' Order And Pay Is Trying to Solve a Problem That Doesn't Really Exist

Ujwal Arkalgud | Posted 01.19.2016 | Business
Ujwal Arkalgud

At the end of the day, this is a hypothesis. But given Starbucks' history of delivering innovative programs that revolve around the values and beliefs of their coffee drinkers, I worry consumers have led them astray.

How I Survived a 'Discussion' With Chinese Public Security

Hippo Reads | Posted 11.19.2015 | World
Hippo Reads

At Hippo, we are grateful to publish this final piece, a glimpse into Prof. Cooper's long and colorful relationship with China and further testament as to the need for both serious academic scholarship and a light-hearted perspective in such a complicated, yet beautiful world.

Ethnographic Interventions: Waking Up and Walking With Abel

Paul Stoller | Posted 09.29.2015 | College
Paul Stoller

In a destructive climate how do we open the eyes of our students to the complexities of the human condition? How do we ignite their curiosity about the natural and social world? How do we teach them to think critically and respect human difference?

In Defense of Ethnography

Paul Stoller | Posted 08.24.2015 | College
Paul Stoller

In these troubled times in which inhumane global forces threaten our future, we need that ethnographic depth of understanding both to recognize our human fragility and marvel at our social resilience.

Alice Goffman and the Future of Ethnography

Paul Stoller | Posted 06.15.2015 | Books
Paul Stoller

When scholars attract widespread public attention the news coverage about them and their works, which is often incomplete and filled with misconceptions, is not usually good.

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2016 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

Phenomenology in the Real World: From Default Thinking to Sensemaking

Max Benavidez | Posted 05.24.2014 | Business
Max Benavidez

By taking the holistic nature of cultural context and its relationship to emotional resonance regarding products and how and why we make decisions, Madsbjerg and Rasmussen developed what they call the sensemaking method.

Can Health Care Be Hacked?

Carrie Yury | Posted 11.27.2013 | Technology
Carrie Yury

As the pace of innovation is speeding up elsewhere, health care innovation lags behind. Can a hackathon help? What can health care learn from contemp...

Immeasurable Inspiration: On Robert Pruitt's Women

Gina Athena Ulysse | Posted 07.26.2013 | Black Voices
Gina Athena Ulysse

Robert Pruitt's Women, currently on exhibition at the Studio Museum of Harlem, is a series of 20 portraits of contemporary black women embodying such graceful restraint that they become curative in the present moment.

The Pain of Others

Marjorie Faulstich Orellana | Posted 07.13.2013 | Los Angeles
Marjorie Faulstich Orellana

How can we feel not just the pain of mothers who look like people we love, or who live in places that look like places we know, but the pain of all people everywhere -- including our presumed enemies?

Ethnographic Animation: How Reality and Animation Collide

Vanessa Van Edwards | Posted 06.22.2013 | Arts
Vanessa Van Edwards

As audiences become more sophisticated and used to 'reality' television, animators may be able to use body language science to help make characters more believable.

Documenting a Life in the Woods

Mary J. Loftus | Posted 06.15.2013 | Green
Mary J. Loftus

Ever wonder what it would be like to live deep in a forest for 50 years? Me either. But that's exactly what Harvard graduate Bill Coperthwaite has done, living a self-sustaining life in a three-story yurt in the Maine woods for more than five decades, attracting a near-cult status and fan following.

Freefalling Ethnographer: An Argument for Integrated Teamwork

Carrie Yury | Posted 06.01.2013 | Small Business
Carrie Yury

A recent debate in the larger design/research community has got me thinking about how I ended up valuing collaborative work, and why I think it's so important.

Freefalling Ethnographer: Life Inside a Startup

Carrie Yury | Posted 05.21.2013 | Small Business
Carrie Yury

Sometimes being part of a startup feels like jumping out of a plane on purpose. Over the next several months, I intend to take you with me as I take the leap by conducting an ethnography of life inside a startup.

Marketing Needs To Stop Its BS and Wake Up

Ujwal Arkalgud | Posted 05.25.2011 | Business
Ujwal Arkalgud

Social technologies have transformed the fundamental way in which organizations interact with their audiences. They have given employees a voice and have become an organizations' gateway into understanding culture.

Post Adverpocalypse: Agents & Facilitators in a New Era

Chauncey Zalkin | Posted 05.25.2011 | Business
Chauncey Zalkin

People are afraid to agree that ad agencies are no longer necessary, but what we're doing now cannot be stuffed under the umbrella of ad agency. We're managers of development, story and communication.

'Doing Good' Isn't In Your Genes, Study Says

Huffington Post | Victoria Fine | Posted 05.25.2011 | Impact

What makes people help others? Evolutionary scientists have long debated whether our genes have anything to do with behaviors that make us help strang...