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Etrade Baby

Cutest Super Bowl Ad?

The Huffington Post | Tara Kelly | Posted 02.06.2012 | Sports

Let's face it. Selling financial solutions during a Super Bowl is far from easy. But E-Trade manages to capture our spirit and laughter with its cleve...

WATCH: E-Trade Baby Reacts To Stock Market Drop

Posted 10.09.2011 | Comedy

The E-Trade baby is usually a pretty cool customer. He has a confidence that borders on hubris. But even he isn't immune to the pressures facing in...

Where Was the Super Bowl Ad for Books?

Melanie Benjamin | Posted 05.25.2011 | Books
Melanie Benjamin

Look, I know the cost of a Super Bowl ad is ridiculous, and promotional budgets for books aren't exactly what you'd call big. But at some point, don't you have to take a risk?