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Eugene Schwartz

Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

Plan to Pay Sick Nuclear Workers Unfairly Rejects Many, Doctor Says

ProPublica | Laura Frank | Posted 05.25.2011 | Politics

This article was written by Laura Frank for ProPublica. Carla McCabe spent a decade building nuclear bombs at the sprawling Rocky Flats complex near ...