iOS app Android app

Event Marketing

4 Ways to Promote Your Event on Facebook

Jacqueline Lisenby | Posted 11.21.2016 | Business
Jacqueline Lisenby

There are so many things to think about when producing an event. Locating a vendor, securing partners, performers and the list goes on. But in additio...

How to Monetise Your Speaking Engagement

Stephanie Fiteni | Posted 01.28.2017 | Business
Stephanie Fiteni

Your speech is ready and a lot of effort has gone into it; and then your business partner asks "but how is this going to win us new clients?"

The Social Significance Of Real-Time Marketing

Michael Pasco | Posted 09.09.2016 | Technology
Michael Pasco

For millennials, living in the moment isn't possible without an Instagram post. Smartphones have revolutionized how people share what happens in the now, and word-of-mouth isn't powered by the mouth anymore.

4 Ways Interactive Videos Can Enhance Your Events

Jonha Revesencio | Posted 06.12.2016 | Business
Jonha Revesencio

Whether you are an entrepreneur by birth or by chance, you'll want to be on top of interactive video marketing. Video is a must-have for your digital marketing in 2015. Right now, 70 percent of marketing professionals claim that video converts better than any other social networking platform.

How Social SMBs Can Land a Super Bowl Two-Point Conversion

Andre Bourque | Posted 04.01.2015 | Small Business
Andre Bourque

According to the State of Small Business Report, 57 percent of small businesses anticipate revenue growth in 2015 and the Super Bowl may be the first big opportunity for that growth. There are many ways local, small businesses and those around the nation can benefit from the big game.

How Do You Value an Impression?

Ross Resnick | Posted 05.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

Our Most Underused Resource: Intuition

Cassie Hughes | Posted 04.27.2014 | Business
Cassie Hughes

Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.

Holiday Shopping Gets Experiential

Michael Anthony Fernandez | Posted 01.25.2014 | Business
Michael Anthony Fernandez

Holiday shopping season has arrived, but for many retailers, it's not the guaranteed boom it used to be. Thanks to smartphones, online shopping is faster and easier than ever, making it tougher and tougher for stores to compete.

Simplicity, Authenticity and Consistency: Setting Up Your Startup for Good

Gabrey Means | Posted 12.23.2013 | Impact
Gabrey Means

With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.

9 Ways to Make Your Event Interactive

Matthew David Hopkins | Posted 12.22.2012 | HuffPost Home
Matthew David Hopkins

If you think about it, events are the original interactive "application." They're where people come together to experience an organization beyond the fundraising letter, to connect with like-minded individuals, to see a mission statement in action.

Dynamic Personality and Differentiating the Brand: A Social Media and Event Marketing Case Study

Stephanie Keller | Posted 11.08.2011 | Entertainment
Stephanie Keller

Where most events handle their audience with kid gloves, Fun Fun Fun Fest banks on a more casual, bantering, personal vibe by way of original creative content and a stream of consciousness voice that sounds much more like a human than a marketing strategy.

Repositioning America: Obama's Cairo Speech as the Ultimate in Event Marketing

William Bradley | Posted 05.25.2011 | Home
William Bradley

Not only did no one throw shoes at Obama, the crowd of 3,000 in Cairo gave him a standing ovation. Watching the speech, I had the feeling that the world might be changing again.