With the explosion of social media, digital analytic and the need for brands to develop and deploy engaging content on an ongoing basis, live experiences can and do play a much more critical role in the marketing mix.
In the not-too-distant past brand managers and marketing directors evaluated the success of live events based primarily on the metrics available: number of attendees and press impressions.
International PR gurus, world class marketing experts and directors from some of the world's most innovative companies are scheduled to present at the Global Marketing Summit, Iran's first ever international marketing conference, scheduled to take place in November.
Think of the people behind the scenes trying to push the VMAs along when Kanye West gave his 13-minute acceptance speech/monologue/candidacy announcement. Those folks were sweating, adjusting through numerous timelines that changed minute to minute.
Weddings are simply beautiful. One aspect of weddings that I love is your ability to use your creative side and re-create your favorite movie scene, dream vacation, or maybe a city scape. Whatever you can imagine, you can have it thanks to lounge furniture and up-lighting that can be rented for your big day.
Just because summer is over doesn't mean you have to say goodbye to festival season. For travelers and students visiting Europe we have put together a round-up of this fall's best music and art festivals.
The LA Food & Wine Festival in downtown rolled out the red carpet for its fifth year this August 27th through 30th, a tasting event showcasing Los A...
Grandma passed away on August 1, 2015, just 21 days before her 90th birthday on August 22nd. I had it all planned. I was to travel to my hometown ...
There's less than a month left to the summer season, with a long, luxurious holiday weekend to finish Summer 2015 in style. It's the last chance to get in a few more fun summer parties, BBQs, and events before the weather starts to turn and fall arrives.
Step into the Cory Allen Contemporary Art showroom (2121 2nd Ave South, St. Petersburg, FL) and you will be greeted by a cast of wondrous and otherworldly characters.
We culled through millions of live experiences, crunched the numbers, and assembled the United States of Events, an interactive graphic that illustrates the types of experiences that dominate the top 25 cities in the U.S.
Whether you are an entrepreneur by birth or by chance, you'll want to be on top of interactive video marketing. Video is a must-have for your digital marketing in 2015. Right now, 70 percent of marketing professionals claim that video converts better than any other social networking platform.
Whether you want to stay cool indoors at an art gallery or head out for live music and fireworks, there are lots of free things to do all over the country this summer.
There is one component that enables us to strengthen any type of relationship. This component represents a basic human need we all crave. But no one really anticipates you showing this component in your business relationships.
Summer is the prime time for taking in your favorite festivals -- the weather is warm, the days are longer, and everyone is looking for a good time. There are always the big productions to look forward to, but it turns out America's smaller towns have quite a bit to offer.
Who knew the Land of Botox and silicone could also nurture old school Italian cuisine?