Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.
Experiential marketing is all about engaging consumers in interactive and captivating brand experiences. But how can sociological design thinking help us understand how such experiences are created and sustained?
To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?
Holiday shopping season has arrived, but for many retailers, it's not the guaranteed boom it used to be. Thanks to smartphones, online shopping is faster and easier than ever, making it tougher and tougher for stores to compete.
Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.
With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.