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Experiential Marketing

Don't Let the Buzz About Brand Experience Cloud Your Brand Idea

Tom Doctoroff | Posted 01.12.2015 | Business
Tom Doctoroff

Cool kids prefer the modish expression "brand experience" to "brand idea," deeming the latter too one-dimensional and "advertising-y" relative to the interactivity and holism of the former. I beg to differ.

Customer Experience Design: Strategy Beyond Theatrics

Markus Giesler | Posted 01.11.2015 | Business
Markus Giesler

Experiential marketing is all about engaging consumers in interactive and captivating brand experiences. But how can sociological design thinking help us understand how such experiences are created and sustained?

Marrying the Right and Left Brain in Business: Mastering the Creative While Executing Flawlessly

Gabrey Means | Posted 07.08.2014 | Business
Gabrey Means

As marketing directors on the brand side, we were frustrated that we could never find an agency embracing both qualities and offering the whole package so we decided to start our own.

Leveraging Influencers, Events and Social Media to Ignite Brand Momentum

Gabrey Means | Posted 05.20.2014 | Business
Gabrey Means

To engage on an even deeper level brands can create shared content and experiences with those consumers in real-time. So, how can a brand capitalize on the interplay between real-world events and social media?

How Do You Value an Impression?

Ross Resnick | Posted 05.20.2014 | Business
Ross Resnick

Imagine that the local ice cream truck of your childhood is rolling down your street. His haphazardly painted truck is blasting a mélange of slightly...

6 Tips for Making Your Pop-up Pop

Cassie Hughes | Posted 05.12.2014 | Business
Cassie Hughes

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...

Holiday Shopping Gets Experiential

Michael Anthony Fernandez | Posted 01.25.2014 | Business
Michael Anthony Fernandez

Holiday shopping season has arrived, but for many retailers, it's not the guaranteed boom it used to be. Thanks to smartphones, online shopping is faster and easier than ever, making it tougher and tougher for stores to compete.

How to Create a Winning Experiential Marketing Campaign

Michael Anthony Fernandez | Posted 01.23.2014 | Business
Michael Anthony Fernandez

Now is the time when most businesses are developing their consumer outreach plans for the 2014. An increasingly popular and effective way for companies to connect with their target audiences is through experiential marketing.

Simplicity, Authenticity and Consistency: Setting Up Your Startup for Good

Gabrey Means | Posted 12.23.2013 | Impact
Gabrey Means

With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.