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Eye Tracking Technology

How Eye-tracking Technologies Will Change the Advertising Game

Richard Tso | Posted 08.26.2013 | Technology
Richard Tso

Be warned: When you put a pair of these glasses on your gaze may be revealing more about you than you may realize -- and advertisers will soon pay a hefty premium to gain access your eyes.

Eye-Tracking Technologies Are About to Make Advertising Even More Invasive

Tarun Wadhwa | Posted 07.09.2013 | Technology
Tarun Wadhwa

Advertisers are infamous for their relentless pursuit to learn about even the most mundane details of your life in hopes of selling you something. But there is one thing that has always eluded them: your physical reaction to their efforts.