We live in an age in which our personal interests and activities can be tracked at scale. This enables us to understand our cultural values with a level of accuracy that would before seem unfathomable.
We recently wrapped up a month-long Facebook Ad campaign with a client who had a simple goal: to significantly grow their Facebook likes in 30 days. The campaign allowed us to learn a few key lessons about optimizing Facebook ads that we think are worth sharing.
How would I promote myself online as a service professional, minus Facebook? Here's a list of the tools that I think are most effective for those who are interested in maintaining their brand image, engaging potential customers and generating leads.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
The nonprofit tech community seems to range from skeptical to intrigued by the "Donate Now" addition to Facebook, but there is something that nonprofits need even more than a "donate" button on their Facebook page.