We've thought of Facebook's growing ecosystem of services as revolving around and expanding the core Facebook experience. We're thinking too small. Zuckerberg is dreaming of an even larger universe of services that aren't tied to Facebooking, but communicating -- full stop.
Modern day "App Stores" have existed for roughly 5 years. In that time, two operating systems have emerged as the runaway victors: iOS and Android. iOS, Apple's brainchild, and Android, Google's platform, each possess a little over 800,000 apps within their app store.
I was inspired to look for a potluck organizing app because I'm going to what has turned into a potluck tonight and can't seem to get a straight answer from anybody about what to bring. Nothing was just right.
Brands that have proven most successful at engaging fans over a sustained period of time do so by sharing content, interacting through comments on their Timeline, publishing fun polls and quizzes, and mixing in a healthy dose of engagement oriented applications such as contests.
The app store contest is both a marathon and a sprint. Today's race is just the latest lap around the "software store" track. My advice to the digital consumer is to play the field, don't bet on a single runner, enjoy the spectacle and always download wisely.