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How to Boost Desire Using the Psychology of Scarcity

Nir Eyal | Posted 09.10.2013 | Technology
Nir Eyal

In 1975, researchers Worchel, Lee, and Adewole wanted to know how people would value cookies in two identical glass jars. One jar held 10 cookies while the other contained just two stragglers. Which cookies would people value more?

Now That Facebook Has Lost Face, Can It Get It Back?

Mark Goulston, M.D. | Posted 10.22.2012 | Technology
Mark Goulston, M.D.

If you, Facebook, are fortunate to have your community give you a second chance, be transparent about your mission and values. People might be disappointed, but at least they'll see that you are telling the truth.

WATCH: Would You Buy 'Facebook Pro'?

Posted 08.19.2012 | Comedy

Facebook holds a very unique distinction for a wildly successful company -- nobody seems to really like it. With its confusing layout, time-suck poten...

Can Real-Time Fashion 'Likes' Help Shoppers Buy More?

The Huffington Post | Drew Guarini | Posted 05.09.2012 | Small Business

When shopping for clothing, people often find themselves in the throes of indecisiveness, debating the right color or style for any given item. Now Eu...

Have Facebook Profiles Become The New Resume?

The Huffington Post | Rieva Lesonsky | Posted 04.03.2012 | Small Business

We all know posting photos of your weekend keg party on Facebook can cause problems at the office, but now there's evidence that it can hurt your chan...

Does Social Media Really Convince Customers To Buy?

The Huffington Post | Nate C. Hindman | Posted 04.03.2012 | Small Business

Email is still the most common way people receive digital messages from companies, but messaging through Twitter and Facebook is more likely to cause ...

Get A Facebook... Business Card?

Posted 01.06.2012 | Technology

Printing company MOO, Inc. has partnered with Facebook to allow users to create customized business cards using information from their Facebook profil...

Facebook, Google+ Launch New Features For Businesses

The Huffington Post | Alicia Ciccone | Posted 12.23.2011 | Small Business

Facebook has begun testing a new feature that enables businesses to exchange private messages with their customers through their Facebook page. Th...

Facebook 101: Business Basics With a Cyber Twist

Carolyn Ziel | Posted 09.20.2011 | Small Business
Carolyn Ziel

Ever since Facebook become the dominant player in social networking, marketers and business owners are looking for new ways to tap into this growing c...