Without valuable, relevant and entertaining content to compliment the core "friend and family" experience on the platform, Facebook loses much of its value to the consumer and runs the risk of harming the user experience.
Share great content! Reply to your consumers! We've heard these common suggestions a million times, but with a series of changes brought on by Facebook, businesses have taken a hit in exposure, engagement and views.
Did Zuckerberg ever put himself in the place of millions of parents, single mothers, doting fathers, immediate or extended family, and decide whether changed Facebook privacy settings would be beneficial for teenagers in ANY manner?
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?