It remains to be seen what relationships or experiences Graph Search will enable, but, at least so far, the information it surfaces seems best suited to helping Facebook users do what they've always done: peer, unseen, into other peoples' lives.
The company might create a monster out of Graph Search, but the pieces aren't yet in place to start calling winners. Remember that when reading about Facebook killing Google, or Foursquare killing Yelp, or anyone killing Apple. There's always more to those link bait headlines.
With Facebook Graph Search, which was announced earlier this year, you can use the power of your social connections to make planning your big day easier by harnessing their experience and recommendations, making your big day even more personal.
Every time I open Facebook or scroll through Instagram, the type of photo that some people willingly post on the Internet shocks me, especially those of pre-teen and teenage girls in extremely seductive poses. I'm sure you've seen them.
Facebook announced on January 15th the beta rollout of a vastly enhanced search capability they have dubbed Graph Search. As the name implies, Facebook eventually will give all their users the ability to search their friends' profiles and activities for a variety of results.
With the introduction of Facebook Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head. Which is to say that the value of marketing on Facebook is about to shift dramatically from the brand level to the local level.
Here is one iron law of the Internet: a social network's emphasis on monetizing its product is directly proportional to its users' loss of privacy. Facebook's latest program, Graph Search, may be the company's largest privacy infraction ever.
As you interview for a new job, will the HR manager make decisions according to what they find on Graph Search? Will a photo and a tag from a friend cost you your job? How about a Facebook page you liked several years ago?
What this means is that each and every one of us is going to have to spend hours sorting through our Activity Log sooner rather than later, making sure nothing that we're not ready for the world to see is on there.