I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.
Here is one iron law of the Internet: a social network's emphasis on monetizing its product is directly proportional to its users' loss of privacy. Facebook's latest program, Graph Search, may be the company's largest privacy infraction ever.
Facebook's failed IPO started a storm of arguments against social media marketing and ROI capabilities. Social media does work -- just not the way traditional media does.
You have seen it a hundred times before. The latest "it" company is standing on a balcony, overlooking a sea of applauding stockbrokers, reporters and other NYSE staff. Their company has gone public and the only way to go from here is up, right? Wrong.
Yesterday, Facebook announced a new search engine internal to the ring-fenced world of Facebook. For example, you could search to see if your friends "like" a movie. Too bad users can't rely on the search results to be true, and advertisers can't rely on them, either.
The Facebook Custom Audiences plus mobile combination will no doubt be a very important way for many marketers to start communicating their their existing customers on mobile in 2013.
Facebook isn't the worst example of financial shenanigans that need investigation by the SEC, but I've chosen to give it attention recently because the general public can easily understand the mechanics of a stock pump and dump.
No matter how you look at it, at the time of its IPO, Facebook either underreported the fraud problem, or the fraud growth soared. When was Facebook first invaded by this "new" herd of the walking dead? If Facebook didn't underreport, then why is fraud soaring?
There's been much wailing and gnashing of teeth over Facebook's recent shift to "Promoted Posts" and professionals seem to be split as to what it means for the future of the platform.
Unless Mark Zuckerberg and his management team completely screw up the next few years, Facebook will grow into its valuation as they focus on profit and not user growth in much the same way that Google did.
From privacy concerns to a botched IPO to "Winkle-gate," Facebook has faced a slew of naysayers, some of whom have predicted the company's demise from day one. But Zuck is one of the greatest business leaders of our time. Wall Street just doesn't know it yet.
Facebook page admins have been grumbling about a sharp drop in the reach of their pages' posts, meaning that fewer fans are seeing each status update.
Facebook is building great value for consumers and brands; it's a very valuable company. Wall Street's negative analysis completely misunderstands the Facebook business model -- and to some extent, the entire nature of the social media market.
It seems like social e-commerce is an obvious fit for Facebook, given its mission to make the world more connected.
Having the Securities and Exchange Commission police high-speed trading is like pitting Barney Fife against Michael Corleone: The odds are not in its favor.
Andrews Ross Sorkin wrote a piece for the New York Times that was just ridiculous. He put the blame squarely on the back of the CFO of FB. Talk about getting it 180 degrees wrong.