Founders interested in taking their company public should try to do everything right from the beginning of their startup launch so that the company is ready when the time comes.
With a rising stock price the IPO appears to be a success, but that's nothing compared to what's coming from the social media giant. In many respects, Twitter is already the king of the social media world. Soon, that will be undisputed.
Last night at a meeting with a group of women executives, I mentioned how surprised I was that Twitter was going public without any women on the board. One woman thought I was joking. Another thought I had Twitter confused with Facebook. The iPhones came out, and Google confirmed. Reaction: incredulity.
Since advertisers provide 87 percent of Twitter's revenue, investors would be wise to seek their opinion before forming their own. At this stage, it's best described as cautious optimism.
The American economy today is a house of cards, wherein each added layer of cards at the top increases the pressure on the lower tiers and threatens the stability of the entire structure.
I've looked at all of our Facebook posts from the last two years, selected top performing ones and highlighted commonalities or trends in virality, organic sharing, likes and comments. For startups with next to no budget, Facebook marketing lessons with real numbers like this are hard to find.
Here is one iron law of the Internet: a social network's emphasis on monetizing its product is directly proportional to its users' loss of privacy. Facebook's latest program, Graph Search, may be the company's largest privacy infraction ever.
Facebook's failed IPO started a storm of arguments against social media marketing and ROI capabilities. Social media does work -- just not the way traditional media does.
You have seen it a hundred times before. The latest "it" company is standing on a balcony, overlooking a sea of applauding stockbrokers, reporters and other NYSE staff. Their company has gone public and the only way to go from here is up, right? Wrong.
Yesterday, Facebook announced a new search engine internal to the ring-fenced world of Facebook. For example, you could search to see if your friends "like" a movie. Too bad users can't rely on the search results to be true, and advertisers can't rely on them, either.
The Facebook Custom Audiences plus mobile combination will no doubt be a very important way for many marketers to start communicating their their existing customers on mobile in 2013.
Facebook isn't the worst example of financial shenanigans that need investigation by the SEC, but I've chosen to give it attention recently because the general public can easily understand the mechanics of a stock pump and dump.
No matter how you look at it, at the time of its IPO, Facebook either underreported the fraud problem, or the fraud growth soared. When was Facebook first invaded by this "new" herd of the walking dead? If Facebook didn't underreport, then why is fraud soaring?
There's been much wailing and gnashing of teeth over Facebook's recent shift to "Promoted Posts" and professionals seem to be split as to what it means for the future of the platform.
Unless Mark Zuckerberg and his management team completely screw up the next few years, Facebook will grow into its valuation as they focus on profit and not user growth in much the same way that Google did.
From privacy concerns to a botched IPO to "Winkle-gate," Facebook has faced a slew of naysayers, some of whom have predicted the company's demise from day one. But Zuck is one of the greatest business leaders of our time. Wall Street just doesn't know it yet.