To like or not like a Facebook post contradicts normal human biology. In real life, by not acknowledging something is to express your like. You like that you were able to make it out of bed this morning. But you don't actually say it.
Think before you like. A well-populated Facebook page offers an open portal into your buying persona. Once an opportunistic marketer learns which books you read, which movies you like, and which types of food you prefer, it is game on.
I wanted to share a thought on the value of "likes" "shares" and "subscribes" from the giver's perspective. In other words, what's in it for those consuming of content; then liking, sharing and subscribing to content?
My ears bleed and I suffer in silence when I'm schlepping a carful of tweens to the beach or to the movies. When these girls are not singing along to Ariana Grande and Iggy Azalea, my senses are being bombarded with a symphony of "likes."
If I sit on my couch watching The Biggest Loser while eating four scoops of Rocky Road and then update my status about how I wish I could lose the weight, I haven't actually DONE anything. Posting about politics on Facebook is NOT the same things as casting a ballot.
I must confess, in my early days on Twitter, I trawled for followers by asking others to help be reach some round-numbered goal. But I've realized how desperate I may have sounded for approval, for achievement.