Don't run ads just to run ads. Start with goals that you want to achieve on social. These could be growing your audience, gaining attention for an initiative or even raising money in a crisis situation.
I spend lots of time speaking with business owners and the big question always comes up: is social media worth the time and effort for small businesses? So I decided to go to the source and get some real stats and answers from the people who would know
For two weeks, every link I'd normally post would be formatted in the style of a status update. There would still be a URL in the post, but there wouldn't be an attached expanded link. The results were immediate, and they were staggering.
Around 8 p.m. on a Wednesday, my mother called me in a panic from Florence, S.C. She said my 74-year-old father, Warren Baird, was missing. It was December 12, the day the Mayans predicted would be the end of the world.
Yet when the day comes that they change their policies to take more of our value, don't get caught without an independent web platform of your own. Start now to anchor that taproot in your own garden, and reap the benefits of your own hard work for years to come.