This "Feminist Fad" embodies all the wrong things for the right reasons. I am all for the courage of conviction, for women to earn their just rights, but it's gone too far. It's about responding rationally to injustices, not reacting. Saying you are a feminist can't make you a cool kid, but being one in every action every day, this is what makes a true feminist.
Privilege is ultimately front and center here. Mr. Cisna could have stopped his fast-food diet at any point. Many Americans, however, are beholden to unhealthy eating out of necessity. We owe it to them to help build a healthier food system, rather than hold up fast-food chains as beacons of health while simultaneously chastising individuals for making "bad choices."