I see failure as the absence of any option to move forward. Failure is not the moment of initial disappointment, the first sign of rejection or the first time something doesn't work out.
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Failing fast is one of those ideas that seems like a great thing -- for others to do. No one likes to fail, but if you're going to fail, do it fast: 1) talk to customers, 2) test and 3) make early sales.
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